Drive it off of TV...where does it turn?

The NY Times article about protesters marching in front of the homes of media directors is very interesting on many levels. First, I find it interesting that BET added shows like a gospel talent search and reality TV show about affluent blacks. How are two shows going to change anything? I like to think, why make the change if it's only on the surface, and doesn't have heart behind it? By adding those two shows to pacify protesters seems to me like they are doing it to meet a quota--in the same way advertisers will add in or cast characters of varied nationalities to simply meet the 'diversity' quota. Second, another point that comes to mind. They are trying to hold the media companies responsible for the content they air like music videos. If TV stops airing the videos, they are, more than likely, already accessible on the internet, and will become even more so available if TV networks refuse to air them.